News
27.08.2010
"Another TV Sports Update" by Rich
16.08.2010
Listen to a clip of 'Bring It On' now
12.08.2010
Hear an exclusive preview of a new Hard-Fi track this weekend
29.07.2010
Blog from Ross
26.05.2010
Blog from Rich & LA Podcast
20.04.2010
Boyz-n-the-Hood
26.02.2010
A blog in my Throat...
08.02.2010
Steve's blog
13.11.2009
Steve's Youth Music Blog
29.10.2009
Steve's Blog: "Scary Monsters Super Freaks"
22.09.2009
Latest Blog from Hard-fi:
As some of you may be aware by now, we are involved with Becks lager "Music inspired Art" campaign.
Over the years some of the biggest names in art and design have come up with labels for them such as Gilbert and George, Damian Hurst, Tracy Emin and Sam Taylor Wood.
We've always tried to make our sleeves relevant and say more than just our name and title and being involved with Becks "Music inspired Art" gives us the opportunity of taking that to another medium and level. So, instead of competing with these top artists and designers (we're a band after all), we decided to do something that's true to us and what we're about.
The first design is in the style of "Once Upon a Time in the West" and reads "Love Music, Hate Racism". For those who don't know about LMHR, they are an organisation that, through music, promote and celebrate cultural diversity. As a band this is something that we all think is very important and we have supported them in the past.
We thought we would take the opportunity to promote what we believe in.
From LMHR...
"Love Music Hate Racism is delighted that our slogan will be appearing this summer on millions of Becks beer bottles, courtesy of the support of Becks and Hard-Fi. This support reflects the fact that anti-racism is a very popular cause; millions of people in our society like living in a multicultural society and living, working and going out to enjoy themselves alongside people from many different backgrounds. At the same time there are racist groups on the rise who want to divide our communities, so getting out the biggest possible anti-racist message using the music that brings us together is vital today. This campaign will help to get many more people actively involved. Love Music (And Beer) Hate Racism!"
The second one was just a bit of fun and a giggle. Like the CCTV camera on the front of "Stars.." we thought we would take their image and make it ours. We think it looks pretty cool too.
Anyway, We'd better go. The courier has just arrived and we now have a studio full of lager to get through... We're gonna need a bigger fridge.
Hard-Fi
